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IIFF New York City Film Financing Townhall (April 2010): Networking & Education for Filmmakers & FinanciersMonday, April 19, 2010 from 6:00 PM to 9:00 PM (ET)New York, NY |
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Event Details

IIFF/NYC Townhall Meeting at SVA in Manhattan –
Where Film & Finance Meet to Succeed Together
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*** Don't miss other IIFF events in New York, San Francisco and Los Angeles ***
The New York Metro chapter of the Institute for International Film Financing (IIFF) continues its successful series of monthly gatherings at the junction of film & finance with another special Townhall Meeting in New York City. Our friends at School of Visual Arts are again hosting us at their main building in the heart of Manhattan, conveniently located near the corner of 23rd St. & 3rd Ave.
This "grassroots" community get-together is designed to foster & inform productive relationships between attending professionals and to provide unbiased insight & education about the business of film (and film financing in particular). The event features a powerful roster of highly topical speakers from the filmmaking and financial industries. We are delighted to once again welcome real-world financiers among our guests for the evening!
IIFF's one-of-a-kind mission is to sustainably expand the scope & appeal of film financing, and to do so for the benefit of the public at large. True to our proven motto of "democratizing film financing," IIFF's regular Townhall Meetings bring together a wide array of professionals from relevant backgrounds in film, finance and beyond for a vibrant evening of insightful presentations and speeches, inspiring discussion and focused networking. Past meetings (e.g.: January '08 Bay Area Townhall in San Francisco, CA, January '08 Los Angeles Townhall in Venice, CA & January '08 New York Metro Townhall in Manhattan | December '07 Bay Area Townhall in San Francisco, CA, December '07 Los Angeles Townhall in Santa Monica, CA, December '07 New York Metro Townhall in Manhattan & December '07 New England Townhall in Providence, RI | November '07 Bay Area Townhall in San Francisco, CA & November '07 New England Townhall in Norwalk, CT | October '07 Los Angeles Townhall in Santa Monica, CA, October '07 New York Metro Townhall in Manhattan & October '07 New England Townhall in Boston, MA | September '07 Los Angeles Townhall in Santa Monica, CA & September '07 New England Townhall in Norwalk, CT | August '07 Los Angeles Townhall in Santa Monica, CA & August '07 New York Metro Townhall in Manhattan | July '07 New York Metro Townhall in Manhattan & July '07 Los Angeles Townhall in Santa Monica, CA | June '07 New York Metro Townhall in Manhattan | May '07 New York Metro Townhall in Manhattan & May '07 Bay Area Townhall in Mountain View, CA | April '07 New York Metro Townhall in Manhattan & April '07 Bay Area Townhall in San Francisco, CA | March '07 New England Townhall in Stowe, VT, March '07 Bay Area Townhall in San Rafael, CA & March '07 New York Metro Townhall in Manhattan | February '07 Townhall West in San Francisco, CA & February '07 Townhall East in New York City | January '07 Townhall in Santa Cruz, CA | December '06 Townhall East in New York City & December '06 Townhall West in San Francisco, CA | October '06 Townhall in New York City | September '06 Townhall in Oakland, CA | July '06 Townhall in Palo Alto, CA | June '06 Townhall in San José, CA | May '06 Townhall in San Francisco, CA | April '06 Townhall at Stanford business school) have reliably delivered useful insights into the business of film, provided valuable networking opportunities, and managed to draw large and enthusiastic crowds.
Who should attend? Entrepreneurs, technologists, attorneys, bankers, investment managers, venture capitalists and other non-film professionals are cordially invited to learn more about independent film. Are you considering taking an active role in film or would you like to expand your current involvement? Don't miss this opportunity to connect with the like-minded… Established and aspiring filmmakers are, naturally, more than welcome to join us as well!
The evening's five seven presentations & panel discussion will address key issues relevant to filmmakers, financiers, and anyone interested in the economics, business mechanics, and financial dynamics of film. They will be followed by Q&A time. Attendees will also have ample opportunity to interact & network with our distinguished presenters and panelists and amongst themselves.
An informal après-meeting celebration will take place at an area restaurant.
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The event will be expertly moderated by David Rosen (bio), a veteran executive in the media and technology industries with over 25 years of hands-on experience in fundraising, business development, strategic planning, competitive analysis, market research and strategy. David has served as VP of Corporate Development at IP video networking company ComCam. He is the Executive Producer of the Digital Independence conference.
Previously, David worked as VP of Business Development and Marketing at Advanced Visual Systems, International Marketing Director at pioneering computer maker Commodore, and VP of Entertainment Services at LINK Resources/IDG. He has served on the Board of Directors or Advisors at Independent Television Service (ITVS), Museum of Modern Art (MoMA), Rockefeller Foundation's National Video Resources (NVR), and Film Arts Foundation (FAF). David was also an advisor to Rep. Richard Gephardt, several leading foundations, and other public-policy organizations. He is the author of the book "Off-Hollywood: The Making & Marketing of Independent Films" as well as numerous articles. His TV credits include ABC's "The Trial of Lee Harvey Oswald" and PBS's "The American City" with John Lindsay. (more)
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School of Visual Arts (SVA)
Main Building – Film, Video & Animation Department
209 East 23rd Street (btw. 2nd & 3rd Avenue)
Amphitheater, 3rd floor
New York, NY 10010
(212) 592-2000
Map: See a map of 209 E 23rd St. at Ask, Google, MapQuest, Windows Live or Yahoo.
Nearest subway station (ca. 0.2 miles walking distance): 6 Line station at 23rd St. & Park Ave.; all nearby subway stations can be found here.
Subway & walking directions: Take the 6 Line to 23rd St. and walk two and a half blocks East on 23rd St.; look for the entrance to SVA's Main Building on the left-hand side of 23rd St., on the block between 2nd & 3rd Ave., near the NE corner of 23rd St. & 3rd Ave.
This month's Townhall is graciously hosted by the prestigious School of Visual Arts (SVA), one of the nation's largest independent, regionally accredited art –and film– schools.
SVA, located in the heart of New York City, is an established leader and innovator in the education of artists, offering graduate, undergraduate and continuing-education classes. From its inception in 1947 as a trade school with three instructors and 35 students, SVA has grown into a dynamic, multidisciplinary institution with a faculty of more than 800 and a student body of almost 3,500. Along the way, SVA has instituted numerous educational innovations, including the selection of professionals working in the arts and art-related fields as instructors. SVA distinguishes itself by its extensive facilities, state-of-the-art equipment, unique program philosophies, and the size, breadth and professional standing of its faculty. Each faculty member is a practicing artist, filmmaker, designer, or photographer committed to the professional art world as well as to teaching the next generation of artists.
Very special thanks go to SVA's Film, Video and Animation Department and its Chairman, Reeves Lehmann. The members of the Film, Video and Animation Department are industry-renowned for turning ideas into cinematic works of art; the faculty even includes Oscar winners. SVA is one of the best-equipped film and animation schools in the country with industry-standard digital facilities that rival many professional studios.
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6:00-6:30 PM ... Registration, Sign-In & Networking (30 mins)
6:30-7:30 PM ... Four
Featured Presentations with Q&A (4x 15 mins)
7:30-7:45 PM ... Networking Break (15 mins)
7:45-8:15 PM ... Three
Featured Presentations with Q&A (3x 10
mins)
8:15-9:00 PM ... Moderated
Panel Discussion with Q&A (45 mins)
9:00+ PM ... Community Time at Nearby Restaurant
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1) Online Movie Distribution: New Challenges Ahead for Filmmakers & Financiers
— by MARK MACKENZIE (bio), Head of Telecom, Media & Technology Venture Capital, Alliance Bernstein; Seasoned media financier and technology venture capital specialist; fmr. investment banker at Lehman Brothers and manager at Pricewaterhouse Coopers ... (more) »
2) Venture Capital Outlook: The Future of Media Financing
— by CHIP AUSTIN (bio), Co-Founder, I-Hatch Ventures; International media and communications venture capital expert; Raised $400 million for a startup and lead the buyout and restructuring of communications giant and AOL archrival Prodigy Communications; fmr. Executive Fortune 500 consultant and Harvard MBA grad ... (more) »
3) Film Sponsorships, Joint Marketing & Using Your Assets to Raise Capital
— by ROBERT GREENER (bio), Law Offices of Robert Greener / Social Entrepreneur; Veteran entertainment attorney, dealing in all aspects of financial, representational, and transactional law; has a specialty in organizing and funding start-ups ... (more) »
4) Effective Film Marketing Makes or Breaks Your Project
— by MARIAN KOLTAI-LEVINE (bio), Founder of Zipline Entertainment; Renowned marketing guru; Led ad campaigns on Oscar winner, “Pan's Labyrinth,” Oscar nominee, “Maria Full of Grace,” and smash hit “The Women” ... (more) »
5) Private Equity vs. Debt: The Big Difference & Tips for Producers
— by MARTEN KAYLE (bio), Film Fundraiser & Social Entrepreneur; Expert venture financier and entertainment professional; aids in the fundraising efforts of major Hollywood studio players and figureheads ... (more) »
6) Passion Projects & What It Takes: Making The Numbers Work & the Realistic Advantages of Film
— by MATHEW YOHANNAN (bio), Managing Partner at Brown Oak Media, LLC; Whiz media financier; has raised over $2 billion in private capital for all media sectors; fmr. Investment banker at Smith Barney and Olympius Capital, started by NFL hall of famers Joe Montana and Ronnie Lott… (more) »
7) Private Equity for Movies: What You Need to Know
— by CHRIS DIXON (bio),Fifteen-year veteran independent filmmaker; Expert Big Bank and private equity financier; served as an advisor to major studios including NBC, CBS, DreamWorks & Viacom … (more) »
8) It's Still the Plan: Why a Good Film Business Plan Is More Important Than Ever
— by David Rosen (bio), veteran of media & tech industries with 25+ years experience in fundraising, business development, market research & strategy, who helped take 2 high-tech companies public; author of "Off-Hollywood: The Making & Marketing of Independent Films," commissioned by IFP & Sundance; fmr. executive at Advanced Visual Systems & Commodore; fmr. Board Director at Independent Television Service (ITVS) … (more) »
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– MARK MACKENZIE (topic): Mark Mackenzie is the Senior TMT Analyst and heads the Telecom, Media & Technology Venture Capital effort at AllianceBernstein, a leading global investment management firm that operates in more than 20 countries. His portfolio includes Brightcove (online video), Hillcrest Labs (digital home), Jumptap (mobile advertising), Lingtu (Chinese location based services), Obopay (mobile payments) and Visible World (intelligent TV advertising). Previously, Mackenzie was at AllianceBernstein’s sell-side subsidiary Sanford C. Bernstein & Co. where he co-founded the media & communication strategy team, as well as co-authored books on the digital home, internet video and media’s digitalization. Before that, he was part of Bernstein’s Global Media research team covering large, publicly traded companies such as Comcast, Disney and Time Warner. He also has experience as a telecommunication, media & technology investment banker with Lehman Brothers in New York and London, and a manager for PricewaterhouseCoopers in Beijing and London. Mackenzie has a BBA in accounting from the University of Texas and an MBA from New York University. He is also a CPA. »
– CHIP AUSTIN (topic): Chip Austin is co-founder of I-Hatch Ventures, a leading capital firm specializing in mobile and broadband technology since 1999. Previously, Austin was President and CEO of Bertelsmann Online, where he was responsible for raising $400 million internally for the launch of BOL.com, Bertelsmann's E-Commerce Division, and for building Bertelsmann's global influence by launching parallel services in the UK, Germany, France, Spain, Netherlands, and the US. He was a member of the senior executive team leading the buyout and restructuring of Prodigy Communications, as well as a co-founder of McKinsey’s & Co.’s interactive practice, where he spent seven years advising Fortune 500 companies on their technology and media strategies. Prior to that, Austin worked at Morgan Stanley’s Investment Banking division and IBM’s Personal Computer division during the launch years of the IBM PC. He has a degree in Computer Science and Economics from Duke University, and an MBA from Harvard Business School. »
– ROBERT GREENER (topic): With over 20 years of legal experience, Robert Greener’s law firm specializes in intellectual property and business transactional work in the arts, entertainment and media industries. Past and current clients include a diverse group such as the Royal Family in England, the Hermitage Museum in St. Petersburg,”Kool and the Gang,” Tony-Award winning producer Andre Pastoria. As an entrepreneur Mr. Greener was involved in the start up of several media and entertainment ventures such as Maximum Media Inc., R&R Licensing Ltd., and Creative Management for Athletes and Artists. Prior to starting his own firm, he practiced law at Greener & Blank, where he focused on copyright and trademark law, entertainment and media law, intellectual property, corporate formation and start ups. He also has experience with commercial litigation, business transactional law, personal injury, matrimonial and family law, licensing, brand development and publishing law through his practice at Horowitz, Greener & Stengel PLLC. He earned a J.D. in Law from Hofstra University School of Law , as well as a Bachelor of Arts from the State University of New York College at Oneonta. »
– MARIAN KOLTAI-LEVINE (topic): Marian is the founder of Zipline Entertainment, which is a marketing, communications and distribution company whose mission is to combine strategic ideas with marketing and communications execution to produce solutions that succeed in today’s marketplace. Prior to creating Zipline Entertainment, Marian was Executive Vice President of Marketing at Picturehouse, where she was responsible for leading campaigns for Academy Award winners Pan´s Labyrinth and La Vie En Rose, as well as The Women, which opened to the largest box-office weekend in the company’s history. Before that, Marian served as Executive Vice President of Marketing for Fine Line Features, where she created integrated marketing campaigns for the Academy Award nominated films Maria Full of Grace, American Splendor, Vera Drake and Before Night Falls. Prior to this, she was Fine Line´s Vice President of Publicity and Promotions, generating significant awareness and press on many of the company’s Academy Award nominated films. She began her career in entertainment overseeing Field Operations at Orion, later working at PMK Public Relations. She has a Bachelor of Arts in Social Psychology from the University of California. »
– MARTEN KAYLE (topic): Marten Kayle is a dynamic social entrepreneur and business professional focused on finance in entertainment and technology. Currently, while he is not focusing his efforts on film private equity raising, he serves as a partner in Gullons Investments, which focuses on key strategic real estate investment properties and as a partner for the Tiffany Koury Corporation, which is an exclusive fashion boutique that was voted one of the top 10 designer shops to watch in 2006. Before that, he served as the CEO of entertainment production company Blue Wisdom Entertainment, which specialized in loan out services and co-productions. Marten's long range interest is to build hospitals and schools for underdeveloped areas of the world, while continuing his efforts in collaborating with the industry's top talent in conceptualizing and bringing to life positive and social conscious media. Marten is also an accomplished voice actor and singer, performing around the world during the early part of his life. »
– MATHEW YOHANNAN (topic): J. Mathew Yohannan is a prolific financier across all media, communications, and entertainment sectors. He is currently a Managing Partner of Brown Oak Media, LLC, and has spent over fifteen years investing in the Entertainment, Media and Telecoms (EMT) space. Most recently, he was a Portfolio Manager at Balyasny Asset Management (BAM) where he spearheads the firm’s TMT investing efforts. Mathew began his career at Smith Barney Investment Advisors as a Research Analyst before joining Robertson Stephens as an investment banker in and founding member of the New York office. He was fast-tracked to Senior Associate and moved to San Francisco to join the Private Equity group – focusing on investing in and raising capital for early-to-mezzanine stage companies. Mathew has completed over 30 transactions – both as principal and agent – raising well over US$2 billion in private capital. While pursuing his M.B.A., he worked for Caxton Associates – a multi-strategy investment firm founded by legendary investor Bruce Kovner with over $12 billion in assets under management. Mathew also worked at Olympius Capital – an alternative asset management firm started by NFL Hall-of-Famers Ronnie Lott and Joe Montana. Mathew has served in a variety of leadership roles for the Sponsors for Educational Opportunity (SEO), a New York City based non-profit that assists with college preparation and job placement with investment banks and corporate law firms for young women and men of color. He has completed two real estate development projects, and is actively reviewing new projects. Mathew earned his M.B.A. from Stanford Graduate School of Business, and graduated magna cum laude with a B.S. in Finance & Economics from the Stern School of Business at New York University. »
– CHRIS DIXON (topic): Christopher Dixon is managing director at Gabelli Group Capital Partners where he oversees private equity and early stage investments in media. Previously, he was a Managing Director and Global Sector Strategist for Media at UBS Warburg, becoming a ten year member of Institutional Investor’s All American Research team. He has served as an advisor to NBC, Viacom, CBS, Clear Channel, Dreamworks and was the executive producer for UBS PaineWebber’s annual Media Conference. He lectures as an adjunct professor in finance at NYU’s Stern School of Business where he also serves as an advisor to the Stern EMT program. Prior to Wall Street, Dixon worked in independent film and television, producing and directing specials for public television, and developing series programming for the networks, which included projects with Zoetrope Studios, The New York Shakespeare Festival, and Columbia Pictures Television. He has his MBA in finance from New York University’s Stern School of Business, and is a graduate of the University of Pennsylvania. »
– DAVID ROSEN (topic) is a veteran of the media and technology industries. He has over 25 years of experience in new business development, strategic planning, competitive analysis, market research and strategy, focusing on startup and business-unit initiatives, fundraising projects, new product/service introductions and US market entry by foreign companies. Mr. Rosen has served as VP of Corporate Development at ComCam, an innovative Internet Protocol (IP) video networking company. Previously, he held a number of executive positions including: VP of Business Development and Marketing at Advanced Visual Systems (formerly MuSE Technologies), a leading provider in data-visualization tools and solutions; International Marketing Director at desktop computer maker Commodore International, where he oversaw the worldwide introduction of the first CD-ROM (Amiga) system and over 100 titles; and VP of Entertainment Services at LINK Resources/IDG, consulting on new-product introductions and strategy for Apple, AT&T, CBS, Hughes, Microsoft, Philips and other leading companies. Mr. Rosen is the Executive Producer/Convener of Digital Independence, a conference on creativity, technology and democracy that has been supported by the Ford and Rockefeller Foundations and other prestigious organizations. In the past, he has served on the Board of Directors/Advisors for the following non-profit groups: Independent Television Service (ITVS), public television's principal producer and distributor of independent programs (where he also held the position of Treasurer); Museum of Modern Art (MoMA/NY, Video Collection); Rockefeller Foundation's National Video Resources (NVR); Film Arts Foundation (FAF); and the "Shaping San Francisco" social history multimedia project. He has also been an advisor to Rep. Richard Gephardt, the Benton, Ford and MacArthur Foundations, and other public-policy organizations. Moreover, Mr. Rosen is the author of "Off-Hollywood: The Making and Marketing of Independent Films" (Grove, 1990), which was originally commissioned by Robert Redford's Sundance Institute, and, most recently, "The Next Telecom War: Moving From Net Neutrality to Infrastructure Common Carriage" (Filmmaker Magazine, Summer 2008). He has also written for the Hollywood Reporter, Red Herring, San Francisco magazine, Foundation News and contributed to numerous college-level management textbooks and other publications. He conceived and prepared the treatment for a four-part television series on the digital communications revolution for the Socratic Dialogues/MIT Media Lab. Mr. Rosen's TV credits include the six-hour ABC miniseries "The Trial of Lee Harvey Oswald," and the Emmy-winning PBS series "The American City" with John Lindsay. »
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Online registration is available at http://iiff-townhall-nyc.eventbrite.com (top of this page)
Early bird registration
(ends 3 weeks before event):
IIFF Member ... $25
Non-member ... $45
Regular registration
(ends 1 week before event):
IIFF Member ... $35
Non-member ... $55
Last minute registration
(ends 1 day before event):
IIFF Member ... $45
Non-member ... $65
On-site registration (at
the door):
IIFF Member ... $55
Non-member ... $75
To learn more about membership with IIFF, email our Membership Bureau, or approach an IIFF team member at or after the event.
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Please direct all your questions and inquiries regarding this event to IIFF's online forum at http://forum.filmfinancing.org.
Having trouble with Eventbrite (this site), PayPal or Google Checkout? Get help in IIFF's online forum. (You can also notify us by email well in advance of the event, and register on-site.)
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You managed to attract the right target audience, and I loved your choice of speakers." — Sandra Schulberg, Founder, Independent Feature Project (IFP) "I attended the New York Townhall Meeting and just wanted to thank you for setting up such an informative colloquium. It was my first IIFF event and I look forward to attending more in the future." — Blythe Frank, Producer, "Kettle of Fish" (Michael Mailer Films) "Thank you again for a wonderful event last night." — Morgan Pehme, Co-Founder & CEO, Merlion Entertainment "I'm just writing […] pertaining to the IIFF meeting last night, which I found both entertaining and informative and also promising of great things to come from IIFF in the near future!" — Thomas Woodrow, Producer, Furnace Films "I attended the IIFF Townhall last week in New York and came away impressed. Thank you for putting together such an excellent panel of speakers. I found [Thomas Trenker's] presentation especially useful. As a former quant at Putnam Investments, I tend to dig into the numbers and [Thomas Trenker's] analysis was illuminating." — Robert Milacci, Executive Producer, Sinestra Pictures "I very much enjoyed the seminar last Saturday in Stowe, VT. It was a lot of driving in one day (3.25 hrs. each way…), but worth it. […] Thanks again for a very enlightening day." — Marjorie Short, Oscar-nominated Writer/Producer/Director, Short Productions "Just a note to say Larry Meistrich had a good time last night and was impressed with the quality of the group." — Jeff Silverstein, President of NEHST Access + Learning, NEHST Studios "As it turns out, my producing partner [producer/director Leszek Burzynski] attended your IIFF meeting in Santa Monica on July 16. He was quite impressed with the presentations." — Terrance Sweeney, Partner & Producer, Winning Team Studios "I just wanted to say thanks again for putting on such a great forum last night. 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I thought it was a very interesting group of speakers." — Tricia van Klaveren, Producer/Exec. Producer & Principal, Fully Loaded Pictures "[T]hank you for a terrific meeting last night…" — Greg Lejnieks, Actor/Filmmaker, Art Dealer & fmr. Pro Soccer Player "First of all, thank you for hosting the Film Financing seminar. Very, very informative. I hope you have another one very soon." — Richard Beaty, Writer/Producer/Director & Co-Owner, Cielo Azul Films "Just wanted to say 'thank you' for last night's IIFF meeting. […] The slides look great […]. I look forward to the next meeting." — Robert Pratten, Founder & Writer/Director, Zen Films "I'm a big fan of all you're doing with IIFF… very inspiring to filmmakers." — Thomas Mignone, Director/Writer, DOOM Incorporated "Thank you for hosting the [Workshop] last week. It was very informative and [the instructor] was spectacular. I learned a lot and met several fantastic people." — Lisa McTigue, Producer/Director, Three Masked Peeps Productions "Thank you for inviting us to present to your [FilmAngels] groups in both Palo Alto and San Francisco. The attendees were warm and educated investors. You've done a terrific job gathering people with a passion for film." — Julie Richardson, Producer, "Collateral" (Tom Cruise, Jamie Foxx) "It was another great event and I appreciate all your work […]. Thank you." — Paul Oja, Writer/Director, "Bus Trip" "I must thank you for sending [Workshop instructor] Dr. Patrick O'Heffernan down to Los Angeles last month. It was the best $200 I have ever spent on a seminar. [S]ince Patrick has both raised money and invested money, his perspective was simply invaluable!!!" — Rosser Goodman, Director, KGB Films "You assembled an impressive group of speakers (and characters). 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Copyright © 2010 Institute for Int'l Film Financing
(IIFF). All Rights Reserved.
When & Where
School of Visual Arts (SVA)
209 E 23rd Street
Amphitheater - 3rd floor
New York,
NY 10010
Monday, April 19, 2010 from 6:00 PM to 9:00 PM (ET)
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IIFF New York Metro Area
The Institute for International Film Financing (IIFF) is an innovative, independent social-impact organization that endeavors to bridge the gap between the worlds of filmmaking and finance for the benefit of all stakeholders – including the public at large.
Founded by Thomas Trenker in 2003 and headquartered in San Francisco, IIFF has chapters in the Bay Area, New York City, New England, Florida, Los Angeles, Washington, DC, London, the Pacific Northwest, the Lower Midwest, the Southwest and the Great Lakes Region.
Help launch or run an IIFF chapter in your area! We make it easy and worthwhile. Email the chapter development team and tell us about yourself. Or join our online community at http://forum.filmfinancing.org to keep in touch with a growing number of filmmakers and financiers.